Docs

How ClickPop works

The studio, Vibe Direct, the MCP server and the API, in plain words.

Vibe Direct

Vibe Direct is ClickPop's agent. Give it one brief and it picks the right studio, writes the script, films the shots, cuts them to music, adds voice-over and captions, and hands you a finished video.

What it does

  • Reads your brief, your clips and your Brand kit.
  • Plans the video, shows you the price, and starts when you confirm.
  • Cuts on the beat, picks effects and transitions from the ClickPop effects library, and grades the result.
  • Learns from how your posts perform, so the next one starts closer to what works for you.

The brief

Before it renders, Vibe Direct asks a few quick questions. Skip any of them and it uses the default.

Format9:16 vertical, 16:9 wide, 1:1 square or 4:5 portrait
LengthAbout 6, 15, 30 or 60 seconds, or match your clips
MusicFast and viral, hype, cinematic, upbeat pop, lo-fi, emotional, corporate, none, or your own track
Voice-overEnergetic, calm, deep trailer voice, your own recording, your cloned voice, or none
On-screen textBold kinetic captions, clean subtitles, titles only, or none

Ways to start

  • From your clips: upload footage you own and get a cut ad or reel.
  • From a product page: paste the link and get a promo for that product.
  • Motion graphics: kinetic type, title sequences, data stories and product UI demos.
  • From a line: describe the idea and Vibe Direct films it from scratch.

Finishing

Every Vibe Direct video opens in the editor. Trim, swap the hook, change captions, music or voice, then export or post it straight to Socials.

Plans

Vibe Direct is on every plan. The cinematic VFX cut is on Pop and Supernova.

Open Vibe Direct →

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